NAD, NFL, and FOX Team for a Historic Super Bowl Captioning Experience

NAD, NFL, and FOX Team for a Historic Super Bowl Captioning Experience

The National Association of the Deaf (NAD) and the National Football League
(NFL) along with FOX Broadcasting Company, the network airing Super Bowl XLV
on Sunday, February 6, 2011, are proud to announce that this will be the
first fully captioned national broadcast of the Super Bowl in history,
including all national commercials and promotions.

The NAD applauds the NFL and FOX for their commitment to 100% closed
captioning of Super Bowl XLV national commercials and network and NFL
promotions. This year’s achievement marks an important milestone in the
quest to achieve 100% television and Internet accessibility.

Millions of people tune into the Super Bowl to watch the exciting battle
between two football conference champions, but also want to see the latest
creative ads that become tomorrow’s topic of conversation. The Super Bowl
game has been captioned for years, but not all the commercials were
accessible. With the help of the NFL, the percentage of captioned national
commercials and network promotions in the last two Super Bowls progressively
and significantly increased.

The deaf and hard of hearing community has engaged in an annual ritual of
counting the number of captioned commercials and network promotions during
the Super Bowl. Consumers are invited to join in this celebration by
counting along as we reach our 100% captioning goal. The NAD is interested
in learning about any technical issues that affect the pass through of
captions to consumer’s television sets.

Captioning is an inexpensive way to ensure that the entire televised Super
Bowl experience is fully accessible to all. At least 36 million deaf and
hard of hearing people in the United States rely on captioning to have the
same experience, and many others such as those watching the game in noisy
public places also benefit from captions.


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