FEMA and Ad Council Help Americans Prepare for Severe Weather – Wireless Emergency Alerts



FEMA and Ad Council Help Americans Prepare for Severe Weather – Wireless Emergency Alerts

New PSAs launch during Hurricane Preparedness Week as part of Ready campaign

Recent severe weather and the start of the Atlantic hurricane season reinforce the need for Americans to familiarize themselves with the look, sound and authenticity of real-time Wireless Emergency Alerts (WEAs).

What to expect with the WEAs:

WEAs are emergency messages sent by local authorized government authorities through wireless carriers’ networks.

• The alerts include a special tone and vibration.

• The messages are no more than 90 characters and contain the type and time of the alert, any action individuals should take and the issuing agency.

• Types of alerts include extreme weather such as hurricane, tornado, or flash flood warnings; AMBER alerts and alerts issued by the U.S. President.

• Alerts are broadcast from area cell towers warning everyone in range with a WEA-capable device of a potential emergency situation.

• You do not need to register to receive WEA notifications. You will automatically receive alerts if you have WEA-capable phone and your wireless carrier participates in the program.

FAQ on Wireless Alert Capability: http://www.fema.gov/wireless-emergency-alerts

To encourage, educate and empower Americans to identify WEAs so they can take steps to prepare for emergencies, including natural and man-made disasters, the Federal Emergency Management Agency (FEMA) and Ad Council are unveiling new public service advertisements (PSAs). For more information on WEAs and access English radio, TV, and digital PSAs visit http://www.ready.gov/alerts ; and in Spanish language visit radio, TV and digital PSAs at http://www.ready.gov/alertas.

The Governor’s Committee on People with Disabilities (Committee) provides GovDelivery updates for informational purposes on a variety of disability related issues for a diverse audience. Updates may include information provided by external sources. The inclusion of this external information does not constitute an official endorsement or approval by the Committee or the Office of the Governor of any information, policy, product, or service offered by an external source.

1 comment for “FEMA and Ad Council Help Americans Prepare for Severe Weather – Wireless Emergency Alerts

  1. July 1, 2013 at 10:19 AM

    Great article, and thought you might be interested in this free White Paper from FEMA: “Alerting the Whole Community: Removing Barriers to Accessibility”

    available in the FEMA IPAWS website library:


    “Recognizing that alert and warning information is only effective if received means understanding how people in our communities choose to receive information. And if the goal is to alert everyone, then it is vitally important not to overlook the approximately 25% of our population who rely on assistance or accommodation in their day-to-day lives. Pushing information to TV and radio is simply no longer enough.
    FEMA’s Integrated Public Alert and Warning System (IPAWS) is moving quickly toward their goal of making sure alerts and warnings are fully accessible by the whole community. Their multi-platform approach to pushing information through a variety of devices attempts to ensure access to critical information by everyone. But there are still some final hurdles to overcome.”

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