{"id":11567,"date":"2010-09-01T06:14:10","date_gmt":"2010-09-01T11:14:10","guid":{"rendered":"http:\/\/deafnetwork.com\/wordpress\/?p=11567"},"modified":"2010-09-01T06:23:54","modified_gmt":"2010-09-01T11:23:54","slug":"seasonal-flu-videos-in-asl","status":"publish","type":"post","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/2010\/09\/01\/seasonal-flu-videos-in-asl\/","title":{"rendered":"Seasonal Flu Videos in ASL"},"content":{"rendered":"

Seasonal Flu Videos in American Sign Language<\/strong><\/p>\n

During a health emergency, the Centers for Disease Control and Prevention
\n(CDC) disseminates vital information through multiple media channels. For
\nthe half million to two million American Sign Language (ASL) users in the
\nUnited States, interpreting important and sometimes complex health messages
\nexpressed in English can be difficult. Communicators must provide this
\nhealth information to people who are Deaf or hard-of-hearing in a culturally
\nand linguistically appropriate form.<\/p>\n

During the 2009 flu season, the CDC’s Emergency Risk Communication Branch
\ndetermined that videos in ASL were needed to help Deaf and hard-of-hearing
\npeople prevent the spread of seasonal flu. The branch turned to the
\nUniversity of Rochester Prevention Research Center (PRC) for its expertise
\nin using ASL and for its close ties to a Deaf and hard-of-hearing community.<\/p>\n

Community Ties<\/p>\n

The University of Rochester PRC, also known as the National Center for Deaf
\nHealth Research (NCDHR), is a leader in understanding deaf health. The NCDHR
\nis one of 37 PRCs across the country funded by the CDC to address health
\nissues by working closely with underserved communities. The center’s
\nlocation in Rochester, New York, provides the opportunity to work with one
\nof the largest Deaf populations in the United States\u2014in part because of
\nclose proximity to the Rochester School for the Deaf, the Rochester
\nRecreation Club for the Deaf, and the National Technical Institute for the
\nDeaf. Ties with these organizations have enabled the NCDHR to conduct
\ncommunity-based research with partners comprising Deaf, hard-of-hearing, and
\nhearing people to address health disparities and to create effective health
\npromotion strategies for Deaf populations.<\/p>\n

Collaboration<\/p>\n

Starting in December of 2009, two ASL videos were created through a close
\ncollaboration between the CDC, the PRC Program office, the NCDHR, and the
\nDeaf Wellness Center (DWC), a department of the University of Rochester
\nMedical Center. The CDC’s Community Health Outreach and Education Section, a
\npart of the Emergency Risk Communication Branch, worked with the NCDHR on
\noriginal written content and feedback during video production. The DWC
\nworked with the NCDHR to adapt scripts into ASL and to produce the videos.
\nThe flu videos are the 17th and 18th films produced by the DWC, which worked
\nwith the CDC to make six ASL videos in the past year on topics such as
\ndisaster preparation, asthma, and lead poisoning.<\/p>\n

A Positive Direction<\/p>\n

Each video tells a story, which allows Deaf people to become engaged with
\nthe content.<\/p>\n

“Most Deaf people are visual learners\u2026They gain knowledge when the
\ninformation is conveyed in a shared, natural, and intelligible language,”
\nsays Mindy Hopper, a Deaf doctoral student at the University of Rochester,
\nwho plays the nurse character in both films. “We benefit when a concept is
\npresented in a real-life situation.”<\/p>\n

One video contains flu prevention information for Deaf adults; the other
\ninforms Deaf parents about how to care for their children during flu season.
\nIn the videos, two characters discuss the flu virus and how to prevent its
\nspread using strategies such as vaccination, covering coughs, and staying
\nhome when sick. The characters explain technical terms that may not be
\nfamiliar to all Deaf audiences.<\/p>\n

“The way the video is designed, Deaf viewers can capitalize on not only the
\ntextual information but the conceptual information,” added Ms. Hopper. “The
\nmood or tone of the message is critical for the viewers to understand the
\nurgency of the situation.”<\/p>\n

Reflecting on the work, Ms. Hopper added, “The problem in the past is that
\nsociety has been speaking for Deaf people rather than consulting and
\ncollaborating with us. This collaboration is taking us in a positive
\ndirection.”<\/p>\n

Access the flu videos in ASL.<\/p>\n

http:\/\/www.cdc.gov\/flu\/freeresources\/media.htm<\/a><\/p>\n

Learn more about the Prevention Research Centers Program.<\/p>\n

http:\/\/www.cdc.gov\/prc<\/a><\/p>\n

Learn more about the NCDHR.<\/p>\n

http:\/\/www.urmc.rochester.edu\/ncdhr\/?redir=www.urmc.edu<\/a><\/p>\n

Source: http:\/\/www.cdc.gov\/Features\/FluVideos\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Seasonal Flu Videos in American Sign Language During a health emergency, the Centers for Disease Control and Prevention (CDC) disseminates vital information through multiple media channels. For the half million to two million American Sign Language (ASL) users in the…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[1629,1468,6153,6155,6156,6150,1725,6151,6152,1146,6154,6148,6149,2071],"class_list":["post-11567","post","type-post","status-publish","format-standard","hentry","category-deaf-news","tag-american-sign-language","tag-american-sign-language-honor-society","tag-cold","tag-deaf-wellness-center","tag-dwc","tag-emergency-risk-communication-branch","tag-flu","tag-national-center-for-deaf-health-research","tag-ncdhr","tag-prevention","tag-prevention-research-centers-program","tag-seasonal-flu","tag-videos","tag-youtube"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p752R-30z","jetpack-related-posts":[{"id":6391,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2009\/05\/05\/nad-shares-links-to-accessible-swine-flu-information\/","url_meta":{"origin":11567,"position":0},"title":"NAD Shares Links to Accessible Swine Flu Information","author":"Grant Laird Jr","date":"May 5, 2009","format":false,"excerpt":"NAD Shares Links to Accessible Swine Flu Information Silver Spring, MD - The National Association of the Deaf (NAD) is please to share the following links to accessible information about Swine Flu. 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