Local deaf community applauds silent Super Bowl ad <\/p>\n
Updated: 2\/3\/2008<\/p>\n
By: News 8 Austin Staff <\/p>\n
The idea for the commercial came from some of PepsiCo’s deaf
\nemployees. <\/p>\n
Don’t reach to turn up the volume, one Pepsi commercial is supposed
\nto be silent. <\/p>\n
It’s filmed entirely in American Sign Language. <\/p>\n
The ad includes a popular joke in the deaf community. <\/p>\n
Members of the Texas School for the Deaf said the commercial has been
\nthe talk of the deaf community, ever since they were told about it a
\nweek ago. <\/p>\n
Texas School for the Deaf’s Walt Camenisch said it’s great to see the
\ndeaf community represented. <\/p>\n
“I think this is great exposure,” Camenisch said. “For the deaf
\ncommunity to have this kind of commercial, I think it’s a really neat
\nthing for Super Bowl day. I mean it’s such a special day already. You
\nknow, there’s a lot of money that goes into those advertisements. So
\nthe idea that the deaf are a part of that, I think it’s great.” <\/p>\n
The idea for the commercial came from some of PepsiCo’s own deaf
\nemployees. <\/p>\n
American Sign Language is said to be the fourth most commonly used
\nlanguage in the United States. <\/p>\n
Link:
\nhttp:\/\/www.news8austin.com\/content\/headlines\/?ArID=199422&SecID=2<\/p>\n
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Local deaf community applauds silent Super Bowl ad Updated: 2\/3\/2008 By: News 8 Austin Staff The idea for the commercial came from some of PepsiCo’s deaf employees. Don’t reach to turn up the volume, one Pepsi commercial is supposed to…<\/p>\n