{"id":6724,"date":"2009-06-15T23:20:13","date_gmt":"2009-06-16T04:20:13","guid":{"rendered":"http:\/\/deafnetwork.com\/wordpress\/?p=6724"},"modified":"2009-06-15T23:51:31","modified_gmt":"2009-06-16T04:51:31","slug":"closed-captions-and-subtitles-at-netflix","status":"publish","type":"post","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/2009\/06\/15\/closed-captions-and-subtitles-at-netflix\/","title":{"rendered":"Closed Captions and Subtitles at Netflix"},"content":{"rendered":"

Closed Captions and Subtitles <\/p>\n

This is Neil Hunt, Chief Product Officer at Netflix. We’ve had some
\ninquiries about why Netflix doesn’t yet provide closed captioning or
\nsubtitles for streaming movies and TV episodes. Captioning is in our
\ndevelopment plans but is about a year away.<\/p>\n

You might be asking how it could be so hard, since we already
\nsubtitle foreign language streams with English subtitles. These
\nsubtitles are “burned in” to the video stream at the time of encoding
\n– they are so-called “open captions” that cannot be turned on and off
\nby the viewer. The majority of viewers would object to English
\ncaptions on English content, so we have to figure out how to let
\nindividual viewers turn them on and off.<\/p>\n

Encoding a separate stream for each title is not an option – it takes
\nus about 500 processor-months to make one encode through the entire
\nlibrary, and for this we would have to re-encode four different
\nformats. Duplicating the encoded streams is prohibitive in space too.<\/p>\n

So we are working on optionally delivering the SAMI file
\n(Synchronized Accessible Media Interchange), or similar, to the
\nclient, and having it render the text and then overlay it on the video
\nat playback time. Unfortunately, the tools for rendering SAMI files in
\nSilverlight, or in CE (Consumer Electronics) devices, are weak or
\nnon-existent, and there is some technology development required.<\/p>\n

I would expect to deliver subtitles or captions to Silverlight
\nclients sometime in 2010, and roll the same technology out to each CE
\ndevice as we are able to migrate the technology, and work with the CE
\nmanufacturer to deliver firmware updates for each player.<\/p>\n

Source:
\nhttp:\/\/blog.netflix.com\/2009\/06\/closed-captions-and-subtitles.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Closed Captions and Subtitles This is Neil Hunt, Chief Product Officer at Netflix. We’ve had some inquiries about why Netflix doesn’t yet provide closed captioning or subtitles for streaming movies and TV episodes. Captioning is in our development plans but…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-6724","post","type-post","status-publish","format-standard","hentry","category-deaf-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p752R-1Ks","jetpack-related-posts":[{"id":26189,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2014\/02\/07\/how-netflix-alienated-and-insulted-its-deaf-subscribers\/","url_meta":{"origin":6724,"position":0},"title":"How Netflix alienated and insulted its deaf subscribers","author":"Grant Laird Jr","date":"February 7, 2014","format":false,"excerpt":"How Netflix alienated and insulted its deaf subscribers The streaming video giant still can't manage to competently produce closed captions By Jon Christian January 30, 2014 In less than a decade, Netflix has assembled an unprecedented library of streaming film and television and organized it with a sophisticated recommendation algorithm\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/category\/deaf-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":27820,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2014\/06\/25\/the-sorry-state-of-closed-captioning\/","url_meta":{"origin":6724,"position":1},"title":"The Sorry State of Closed Captioning","author":"Grant Laird Jr","date":"June 25, 2014","format":false,"excerpt":"The Sorry State of Closed Captioning Streaming video now must provide subtitles for the hearing impaired. 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That\u2019s the\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/category\/deaf-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14884,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2011\/06\/29\/deaf-activists-launch-campaign-against-netflix\/","url_meta":{"origin":6724,"position":2},"title":"Deaf activists launch campaign against Netflix","author":"Grant Laird Jr","date":"June 29, 2011","format":false,"excerpt":"Deaf activists launch campaign against Netflix by: SUSAN WEBB June 28 2011 Deaf and hard of hearing activists have launched a social media \"bombing\" campaign, an online petition and a federal lawsuit to get Netflix to provide better access to subtitles for its online streaming movies. Netflix is the nation's\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/category\/deaf-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10543,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2010\/05\/16\/netflix-subtitles-now-available-for-pcmac-viewing\/","url_meta":{"origin":6724,"position":3},"title":"Netflix: Subtitles Now Available for PC\/Mac Viewing","author":"Grant Laird Jr","date":"May 16, 2010","format":false,"excerpt":"Netflix: Subtitles Now Available for PC\/Mac Viewing This is Neil Hunt, Chief Product Officer at Netflix. As I promised last year, I'm pleased to report that today we have enabled closed captioning for some TV episodes and movies that you can watch instantly on your PC or Mac. Although it's\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/category\/deaf-news\/"},"img":{"alt_text":"Netflix: Subtitles Now Available for PC\/Mac Viewing","src":"https:\/\/i0.wp.com\/3.bp.blogspot.com\/_N8XoR1isbp8\/S8ieH5CRQoI\/AAAAAAAAANU\/BZlP2Pc8L7E\/s1600\/Subtitles.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10908,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2010\/06\/21\/on-web-video-captions-are-coming-slowly\/","url_meta":{"origin":6724,"position":4},"title":"On Web Video, Captions Are Coming Slowly","author":"Grant Laird Jr","date":"June 21, 2010","format":false,"excerpt":"On Web Video, Captions Are Coming Slowly By BRIAN STELTER Published: June 20, 2010 The actress Marlee Matlin shimmied her way onto \u201cDancing With the Stars\u201d two years ago, memorably using sign language to tell viewers to \u201cread my hips.\u201d But when Ms. Matlin, who is deaf, went to ABC.com\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/category\/deaf-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19757,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2012\/08\/26\/web-tv-needs-to-have-captions-starting-next-month-the-fcc-rules\/","url_meta":{"origin":6724,"position":5},"title":"Web TV needs to have captions starting next month, the FCC rules","author":"Grant Laird Jr","date":"August 26, 2012","format":false,"excerpt":"Web TV needs to have captions starting next month, the FCC rules By Janko Roettgers August 21, 2012 Deaf and hard-of-hearing web video viewers have long pressed for a faster adoption of closed captioning, and it looks like the FCC got their back: Content also shown on TV will have\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/category\/deaf-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/posts\/6724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/comments?post=6724"}],"version-history":[{"count":1,"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/posts\/6724\/revisions"}],"predecessor-version":[{"id":6727,"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/posts\/6724\/revisions\/6727"}],"wp:attachment":[{"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/media?parent=6724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/categories?post=6724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deafnetwork.com\/wordpress\/wp-json\/wp\/v2\/tags?post=6724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}