{"id":7997,"date":"2009-10-06T19:26:17","date_gmt":"2009-10-07T00:26:17","guid":{"rendered":"http:\/\/deafnetwork.com\/wordpress\/?p=7997"},"modified":"2009-10-06T19:33:06","modified_gmt":"2009-10-07T00:33:06","slug":"nad-calls-out-netflix-on-captions","status":"publish","type":"post","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/2009\/10\/06\/nad-calls-out-netflix-on-captions\/","title":{"rendered":"NAD Calls Out Netflix on Captions"},"content":{"rendered":"

NAD Calls Out Netflix on Captions<\/strong><\/span><\/p>\n

On September 9, 2009, the National Association of the Deaf requested that Netflix provide a captioned version of \u201cThe Wizard of Oz\u201d movie that Netflix made available online, for free, for everyone on October 3, 2009. Netflix disregarded the NAD request along with thousands of letters, emails, comments, and tweets urging Netflix to caption the movie. Today, the NAD expressed its dismay at the lack of any response from Netflix and its failure to make this 70th anniversary celebration of \u201cThe Wizard of Oz\u201d accessible to 36 million deaf and hard of hearing viewers.<\/p>\n

Here is what the NAD said:<\/p>\n

——————————————————————–<\/p>\n

Monday, October 5, 2009<\/p>\n

Catherine Fisher
\nDirector, Communications
\nNetflix, Inc.
\ncafisher@netflix.com<\/p>\n

Ms. Fisher \u2013<\/p>\n

On September 9, 2009, the National Association of the Deaf (NAD) wrote to you in response to Netflix\u2019s announcement that \u201cThe Wizard of Oz\u201d would be freely available to everyone on October 3rd, the 70th anniversary of this classic film. We requested that Netflix enable people to choose to view a captioned version of this classic film by placing a “CC” icon on your webpage<\/a> linked to the captioned version. We urged Netflix to take advantage of this unique opportunity to demonstrate its commitment to providing accessible entertainment to 36 million deaf and hard of hearing Americans. See http:\/\/www.nad.org\/node\/442<\/a>. In addition to the NAD, Academy Award winning actress Marlee Matlin and many other people appealed to Netflix to caption \u201cThe Wizard of Oz.\u201d<\/p>\n

The process of captioning \u201cThe Wizard of Oz\u201d is technically possible and relatively simple to achieve. The television version and the DVD version of the film have already been captioned. Captions can be programmed into the Microsoft Silverlight application that Netflix uses for its Watch Instantly feature. Captions have been included in videos, programming, and movies made available for viewing online. See, for example, http:\/\/www.hulu.com<\/a>.<\/p>\n

We received no response from Netflix. Our request for a captioned version of \u201cThe Wizard of Oz\u201d on October 3rd was not honored. Unlike the characters in \u201cThe Wizard of Oz,\u201d Netflix looks like it is still searching for its brain, heart, and courage. We view Netflix\u2019s lack of response and lack of captioning for \u201cThe Wizard of Oz\u201d as a blatant statement by Netflix that 36 million deaf and hard of hearing people are second class citizens. This is the message that our community received from Netflix.<\/p>\n

Netflix must commit to a policy and timetable to provide captions for its online movie service to ensure equal access to this service by Netflix account holders who are deaf or hard of hearing. Such a policy is a not only a good business practice, it’s the right thing to do.<\/p>\n

In addition, we ask Netflix to meet with NAD representatives, and the courtesy of a response to this invitation.<\/p>\n

Rosaline Crawford
\nDirector, Law and Advocacy Center
\nNational Association of the Deaf
\n8630 Fenton Street, Suite 820
\nSilver Spring, MD 20910<\/p>\n

Advocates need to continue to request captioning on Netflix Watch Instantly movies by sending messages to Netflix by Twitter via the Netflix twitter account at http:\/\/www.twitter.com\/netflix<\/a> or @netflix and http:\/\/www.twitter.com\/netflixhelps<\/a> or @netflixhelps, via the Netflix Facebook page at http:\/\/www.facebook.com\/netflix<\/a>, by posting comments on the Netflix blog at http:\/\/blog.netflix.com\/<\/a>, and contacting:<\/p>\n

Catherine Fisher
\nDirector, Communications
\nNetflix, Inc.
\ncafisher@netflix.com
\n408-540-3847<\/p>\n

Netflix Customer Service
\n1-866-716-0414<\/p>\n

Source: http:\/\/www.nad.org\/news\/2009\/10\/nad-calls-out-netflix-captions<\/a><\/p>\n

Netflix: Wizard of Oz – 70th Anniversary<\/strong><\/p>\n

http:\/\/www.netflix.com\/wizardofoz<\/a><\/p>\n

Yahoo Tech:<\/strong><\/p>\n

http:\/\/tech.yahoo.com\/blogs\/patterson\/57543\/deaf-association-to-netflix-why-no-captions-during-free-online-showing-of-oz\/<\/a><\/p>\n

HackingNetflix.com:<\/strong><\/p>\n

http:\/\/www.hackingnetflix.com\/2009\/10\/netflixs-wizard-of-oz-showing-upsets-national-association-of-the-deaf.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

NAD Calls Out Netflix on Captions On September 9, 2009, the National Association of the Deaf requested that Netflix provide a captioned version of \u201cThe Wizard of Oz\u201d movie that Netflix made available online, for free, for everyone on October…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[1334,292,1329,24,833,1332,56,1333,100,630,1228,1335,330,41,1330,1331],"class_list":["post-7997","post","type-post","status-publish","format-standard","hentry","category-deaf-news","tag-accessible","tag-captioned","tag-captions","tag-deaf","tag-facebook","tag-hackingnetflix","tag-hoh","tag-microsoft","tag-nad","tag-national-association-of-the-deaf","tag-netflix","tag-streaming-video","tag-subtitle","tag-twitter","tag-wizard-of-oz","tag-yahoo-tech"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p752R-24Z","jetpack-related-posts":[{"id":19194,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2012\/07\/02\/updates-from-nad-63012\/","url_meta":{"origin":7997,"position":0},"title":"Updates from NAD 6\/30\/12","author":"Grant Laird Jr","date":"July 2, 2012","format":false,"excerpt":"Updates from NAD * What Does the Recent NAD vs. Netflix Precedent Mean? * The NAD Advocates for Access to Quality Captioning * The NAD Leads the Way for Accessible Closed Captioning Controls What Does the Recent NAD vs. Netflix Precedent Mean? 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