{"id":8440,"date":"2009-11-17T00:19:05","date_gmt":"2009-11-17T05:19:05","guid":{"rendered":"http:\/\/deafnetwork.com\/wordpress\/?p=8440"},"modified":"2009-11-17T17:21:46","modified_gmt":"2009-11-17T22:21:46","slug":"disneys-dvd-marketing-decision-falls-on-deaf-ears","status":"publish","type":"post","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/2009\/11\/17\/disneys-dvd-marketing-decision-falls-on-deaf-ears\/","title":{"rendered":"Disney’s DVD Marketing Decision Falls on Deaf Ears"},"content":{"rendered":"

Disney’s DVD Marketing Decision Falls on Deaf Ears<\/strong><\/p>\n

Mike Schuster
\nNovember 16, 2009<\/p>\n

DVD extras are a hit-or-miss affair. For every audio commentary featuring
\nthe enthusiastic John Carpenter and Kurt Russell, there’s a lengthy
\nfeaturette commending the tireless efforts of the lighting crew on the set
\nof Bring It On: In It to Win It. While some consumers never bother to view
\nthe special features included with a DVD release, others find those extras
\nto be a major reason to own — or at the very least, rent — the disc.<\/p>\n

Major studios — notably Fox (NWS), Warner Bros. (TWX), and now Disney (DIS)
\n— have recognized these special features as a selling point for film buffs
\nand have opted to omit them from the rental versions of the films, acting as
\nan incentive to purchase the full-featured disc. Bare-bones rental releases
\nhave already included Fox’s I Love You, Beth Cooper and Warner’s Orphan —
\nso those who were dying to hear what Hayden Panettiere wore off-camera or
\nwhat it’s like to play a demonic adoptee are forced to make a trip to Best
\nBuy (BBY).<\/p>\n

Normally, the features selected to be withheld don’t detract from the
\nfilm-viewing experience, but Disney’s recent omission from the rental
\nversion of Up has critics and fans chastising the family-friendly company.<\/p>\n

Yesterday, Consumerist cited a LiveJournal entry detailing the lack of
\nclosed captioning on the rental copies of Up sent to Netflix (NFLX),
\nBlockbuster (BBI), and Redbox (CSTR) kiosks. And despite what the film’s
\nNetflix page says, it also doesn’t include interactive menus or subtitles —
\nin French, Spanish, or otherwise.<\/p>\n

Keeping digital shorts and featurettes as retail-only extras is one thing,
\nbut preventing hearing-impaired audiences from enjoying the film is
\nreprehensible — especially for an all-inclusive, fun-loving brand.<\/p>\n

Nicki — a Disney consumer care representative — confirmed that the move
\nwas indeed a marketing decision and the company is “working toward a
\nsolution.” She couldn’t say if that meant a new, closed-caption-featured
\nrental version as there’s yet to be official information on how the company
\nwill fix the problem. Nicki suggested owners may email Disney’s DVD Help
\ndepartment for updates regarding the matter.<\/p>\n

In the meantime, there’s a solution, albeit unauthorized: Use Handbrake to
\nrip the rental disc onto your computer, download a subtitle track in one of
\n35 languages from SubtitleSeeker.com, use VLC as a media player, and enjoy
\nthe closed captioned film on your computer.<\/p>\n

It may not be legally kosher, but leaving hearing-impaired children in the
\nlurch isn’t exactly morally sound either.<\/p>\n

Source:
\nhttp:\/\/www.minyanville.com\/articles\/\/11\/16\/2009\/index\/a\/25463<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Disney’s DVD Marketing Decision Falls on Deaf Ears Mike Schuster November 16, 2009 DVD extras are a hit-or-miss affair. For every audio commentary featuring the enthusiastic John Carpenter and Kurt Russell, there’s a lengthy featurette commending the tireless efforts of…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[1814,292,1993,1987,62,291,1228,1988,1992,1991,330,1994,1990,1989],"class_list":["post-8440","post","type-post","status-publish","format-standard","hentry","category-deaf-news","tag-blockbuster","tag-captioned","tag-consumerist","tag-disney","tag-english","tag-movie","tag-netflix","tag-pixar","tag-redbox","tag-retail","tag-subtitle","tag-updvd","tag-video-player","tag-vlc"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p752R-2c8","jetpack-related-posts":[{"id":8524,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2009\/11\/23\/captioning-bonus-feature-or-required\/","url_meta":{"origin":8440,"position":0},"title":"Captioning: Bonus Feature or Required?","author":"Grant Laird Jr","date":"November 23, 2009","format":false,"excerpt":"Captioning: Bonus Feature or Required? 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Beginners learn basic ASL vocabulary, days of the week, numbers, etc., while engrossed in action which is exciting and fun to watch. Many\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/deafnetwork.com\/wordpress\/blog\/category\/deaf-news\/"},"img":{"alt_text":"dvd428","src":"https:\/\/i0.wp.com\/deafnetwork.com\/wordpress\/wp-content\/uploads\/2014\/07\/dvd428-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":27026,"url":"https:\/\/deafnetwork.com\/wordpress\/blog\/2014\/04\/09\/interpreted-show-my-son-pinocchio-jr-dfw\/","url_meta":{"origin":8440,"position":2},"title":"Interpreted Show: My Son Pinocchio, Jr – DFW","author":"Grant Laird Jr","date":"April 9, 2014","format":false,"excerpt":"Artie\u2019s Playhouse of Artisan Center Theater proudly presents Disney\u2019s My Son Pinocchio, Jr. Directed by Natalie Burkhart DISNEY\u2019S MY SON PINOCCHIO, JR\u00a0runs April 19, 2014 through May 17, 2014. 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