Super Bowl XLVI: PepsiCo and the NAD
The National Association for the Deaf (NAD) and PepsiCo announce that
the NAD Miss Deaf America, Rachel Mazique, will perform the National
Anthem and America the Beautiful in American Sign Language (ASL) at the
upcoming Super Bowl XLVI in Indianapolis on February 5, 2012. The NAD
in partnership with PepsiCo worked closely with the National Football
League to ensure that America’s songs would be delivered in ASL at the
Super Bowl. The NAD hopes that the national broadcast will include the
signed performance.
“The NAD thanks PepsiCo and the NFL for their support in ensuring that
the elegance and allure of the National Anthem and America the
Beautiful would once again be showcased through ASL,” said Bobbie Beth
Scoggins, NAD President.
“Inclusion does not happen overnight, rather it is a journey of
awareness,” said Massimo d’ Amore, President, Global Beverages, and
executive sponsor of the EnAble inclusion initiative at PepsiCo. “That
is why PepsiCo partners with such visible champions as National
Association of the Deaf (NAD) to drive positive change. Our partnership
with NAD began with ‘Bob’s House,’ the ASL ad we ran during the 2008
Super Bowl pre-game show, so it is only fitting that we are working
together to once again use this amazing platform to shine a light on
ASL and the issue of inclusion.”
The Super Bowl is one of the most sought after sporting events of the
year and is watched by millions. The NAD is grateful to its partners
for their support in promoting the artistry and linguistic importance
of American Sign Language.
Click here for more information about NAD Miss Deaf America Ambassador
program and Rachel Mazique.
http://nad.org/youth/miss-deaf-america-ambassador-program
Source:
http://www.nad.org/news/2012/2/super-bowl-xlvi-pepsico-and-nad