NAD Salutes PepsiCo for its Super Bowl Ad in ASL
A News Release from the National Association of the Deaf
Release Date: February 1, 2008
Contact:
Anita B. Farb
Director, Communications and Operations
National Association of the Deaf
Email: http://deafnetwork.com/list/lt.php?id=ZUtSBlUDU1EdCVNSVh8BB1AE
NAD Salutes PepsiCo for its Super Bowl Ad in ASL
Silver Spring, MD Much excitement among deaf people worldwide has
been generated by the forthcoming PepsiCo commercial, Bobs House,
to be aired during the pre-game portion of Super Bowl Sunday. The
60-second ad, based on a long-standing joke in the American deaf
community, is presented in American Sign Language (ASL) without sound
to catch the attention of millions of viewers in an otherwise
boisterous pre-game environment. The ad also displays captions so the
dialogue can be understood by viewers who do not sign.
The National Association of the Deaf (NAD) applauds PepsiCos
employee network, EnAble, for its efforts in creating an inclusive
environment for people of different abilities. This ad, created by
and featuring PepsiCo employees, showcases people who know and use
American Sign Language. The NAD salutes PepsiCo for giving this
performance with a purpose the biggest stage possible Super Bowl
Sunday.
Numerous news outlets have carried stories about the forthcoming
PepsiCo ad, in addition to preliminary ad and behind-the-scenes
footage featured on the company website, also picked up on by
individual blogsites within the deaf community. With response to the
ad being overwhelmingly positive, the NAD anticipates an outpouring
of affirmative feedback once the ad is broadcast.
Commercials that are broadcast on Super Bowl Sunday are among the
most widely viewed spots of the year, notes NAD President Bobbie
Beth Scoggins. We are enthusiastic about this ad, and know that it
will raise the bar with regard to enhanced public awareness about the
American deaf community, its rich culture, and American Sign
Language.
She adds, I encourage everyone who sees the ad to contact PepsiCo at
this link and thank them for this clever and entertaining commercial.
This is one way to show our appreciation for the tremendous step
taken by PepsiCo and EnAble to increase awareness about inclusion and
diversity by showcasing its ad entirely in American Sign Language.
Messages of appreciation may be sent to PepsiCo by e-mail at the link
above or by mail to 700 Anderson Hill Road Purchase, NY 10577.
About the NAD
The National Association of the Deaf (NAD) was established in 1880 by
deaf leaders on the belief in the right of the American deaf community
to use sign language, to congregate on issues important to them, and
to have its interests represented at the national level. These
beliefs remain true to this day, with American Sign Language as a
core value. As a nonprofit federation, the mission of the NAD is to
promote, protect, and preserve the civil, human, and linguistic
rights of deaf Americans. The advocacy scope of the NAD is broad,
covering the breadth of a lifetime and impacting future generations
in the areas of early intervention, education, employment, health
care, technology, telecommunications, youth leadership, and more. For
more information, please visit
http://deafnetwork.com/list/lt.php?id=ZUtSBlUDU1AdCVNSVh8BB1AE
.
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